Barbara helps you tell your story through integrated and strategic marketing as well as content building. She has spearheaded content and marketing for major brands and renowned organizations like CBS, Harcourt Brace, Microsoft, Scripps, University of California, San Diego, Macy’s, Young & Rubicam, The Op Ed Project and others.
She is a content strategist, marketing pro and leader specializing in B2B, health, education and leadership. Her expertise has been proven in verticals including business, education, health/medical, non-profits, publishing, entertainment, fashion and women’s empowerment. She has experience in results-driven marcom projects, social media management, content creation (white papers, newsletters, email blasts, ghostwritten books, blogs, etc), promotions, ads, grants, accreditation, social initiative expansion, speech writing as well as program launches and development.
Publications include Salon.com, MyHero.com. Writer’s Digest, Al Jazeera, The San Diego Union-Tribune, Cincinnati Magazine, The Cincinnati Post, Columbia Review, The Atlanta Journal/Constitution Sunday Magazine, Her novel, The Deeper, The Bluer, attracted the attention of HBO and Miramax. Television appearances have included CBS and NBC.
An in-demand speaker, she has given keynotes for UCSD Women’s Conference and Spirit of the Barrio’s annual corporate fundraiser, UCSD International Women’s Day and Women’s Executives International. She was also a guest speaker for the Women Create Media conference, Whidbey Island Writers Conference and the San Diego Writers and Editors Guild.